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We Had 3 Days To Market A Game And Here’s What Happened

[/vc_column_text][vc_column_text el_class=”article-byline, popmake-teddy-profile”]by Liv Snow[/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]How my team of fellow uni students created a launch campaign for UBS games in 3 days for our annual Marketing Me launch.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Monday 28th through to Wednesday 30th June saw the Marketing Me Launch 2021 competition take place. We were lucky enough to still be able to run the competition during the ongoing craziness of the world right now, and even spent the morning of Monday 2m apart in a lecture hall and online with students and guests around the world.

For the first year, the competition had a third party client, completely separate from the university and its connections – Brand Advance, a  pioneering media network company helping brands reach diverse demographics. Brand Advance stand for inclusion and diversity, and the idea of their envisioned product both reflects and embodies these morals.

The team are designing a gaming app for children between the ages of 5-8, where its purpose, through fun and interactive games, is to start conversations about unconscious bias. Cue the incredible name: UBS Games – Unconscious Bias Sucks (it really does!).

Specifically, the game encourages children to ‘discuss similarities and differences between themselves and identify those ways that we are different and the same; understand the term ‘discrimination’ and the term ‘diversity’.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7635″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_custom_heading text=”Liv Snow // Lancaster University student” font_container=”tag:h6|font_size:14px|text_align:left|color:%23707070″ use_theme_fonts=”yes” el_class=”image-caption”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]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[/vc_raw_js][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]As a huge advocate for equality across all areas, this game resonated with me, as it did the rest of the students taking part. It also allowed me to really think about the concept of ‘colour-blindness’ – something I’ve seen around me a fair number of times. And while this approach to race and other diversities is often never ill-intended, this game and its prospects made me unpack why colour-blindness is so damaging.

Not discussing race and racial prejudice and ignoring the harsh realities that people of colour face, can further perpetuate these biases as opposed to eradicating them. Atop of racial prejudice, there are lots of other unconscious biases that the game unpacks, such as responses to different cultures, abilities, sexualities and more.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]

Monday 

…was all about building insights with virtual chats with our very own Lancaster alumni, who gave some insightful advice on their do’s and don’ts for our onward careers; followed by an introduction to Brand Advance challenge; finishing perfectly with a talk from Sali Midjek Conway, Vice Chair the Chartered Institute of Marketing North West on how to create a winning pitch.

Tuesday

…the real brief cracking began when each team met with their alumni mentors online to discuss and fire ideas. The clock was ticking, as 2 pm was the cut-off for submitting the ‘Big Idea Teaser’ a summary of our creative idea, and a plan of action for activation. Teams worked all day to research, develop, finalise and polish concepts to turn these big concepts into credible and reliable ideas.

Wednesday

…was pitch day. 5 teams took part in the competition. From posters, celebrity endorsements and social adverts to real-life culture trails and prize giveaways, it’s safe to say that the creativity within each of the teams was not lacking. With only 48 hours to deliver a pitch on a fully-fledged idea borne from the brief, it was incredible to see teams of strangers work together virtually and brainstorm a winning campaign idea for the launch of UBS games. A massive congratulations to Nikita Nielson, Romana S, Artem Spivak and Judie S for producing the winning pitch and campaign idea, with an exciting ‘culture trail’ which sees young children and their parents following a trail around a city and experiencing foods and activities belonging to different cultures. The panel at Brand Advance were so impressed that they went ahead to invite this winning group to work on bringing this trail to life on the launch of UBS Games in the future![/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7638″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_custom_heading text=”UBS Games logo” font_container=”tag:h6|font_size:14px|text_align:left|color:%23707070″ use_theme_fonts=”yes” el_class=”image-caption”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]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[/vc_raw_js][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Although there could only be one winner, Brand Advance saw something brilliant within every pitch…and revealed that they wanted an idea from each team to be incorporated into the campaign launch! With the past year bringing uncertainty and stress, it was so uplifting to see a group of willing and creative minds bunch together to create such brilliant work and be recognised for it.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]JTNDJTIxLS0lMjBDaGFwdGVyJTIwWl8zMDB4MjUwX01CJTIwJTVCamF2YXNjcmlwdCU1RCUyMC0tJTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTBBdmFyJTIwcm5kJTIwJTNEJTIwd2luZG93LnJuZCUyMCU3QyU3QyUyME1hdGguZmxvb3IlMjhNYXRoLnJhbmRvbSUyOCUyOSUyQTEwZTYlMjklM0IlMEF2YXIlMjBwaWQ0NTMxMTglMjAlM0QlMjB3aW5kb3cucGlkNDUzMTE4JTIwJTdDJTdDJTIwcm5kJTNCJTBBdmFyJTIwcGxjNDUzMTE4JTIwJTNEJTIwd2luZG93LnBsYzQ1MzExOCUyMCU3QyU3QyUyMDAlM0IlMEF2YXIlMjBhYmt3JTIwJTNEJTIwd2luZG93LmFia3clMjAlN0MlN0MlMjAlMjclMjclM0IlMEF2YXIlMjBhYnNyYyUyMCUzRCUyMCUyN2h0dHBzJTNBJTJGJTJGYWRzLmJyYW5kYWR2YW5jZS5jby51ayUyRmFkc2VydmUlMkYlM0JJRCUzRDE3NTA5MiUzQnNpemUlM0QzMDB4MjUwJTNCc2V0SUQlM0Q0NTMxMTglM0J0eXBlJTNEanMlM0JzdyUzRCUyNyUyQnNjcmVlbi53aWR0aCUyQiUyNyUzQnNoJTNEJTI3JTJCc2NyZWVuLmhlaWdodCUyQiUyNyUzQnNwciUzRCUyNyUyQndpbmRvdy5kZXZpY2VQaXhlbFJhdGlvJTJCJTI3JTNCa3clM0QlMjclMkJhYmt3JTJCJTI3JTNCcGlkJTNEJTI3JTJCcGlkNDUzMTE4JTJCJTI3JTNCcGxhY2UlM0QlMjclMkIlMjhwbGM0NTMxMTglMkIlMkIlMjklMkIlMjclM0JybmQlM0QlMjclMkJybmQlMkIlMjclM0JjbGljayUzRENMSUNLX01BQ1JPX1BMQUNFSE9MREVSJTI3JTNCJTBBZG9jdW1lbnQud3JpdGUlMjglMjclM0NzY3IlMjclMkIlMjdpcHQlMjBzcmMlM0QlMjIlMjclMkJhYnNyYyUyQiUyNyUyMiUyMHR5cGUlM0QlMjJ0ZXh0JTJGamF2YXNjcmlwdCUyMiUzRSUzQyUyRnNjciUyNyUyQiUyN2lwdCUzRSUyNyUyOSUzQiUwQSUzQyUyRnNjcmlwdCUzRQ==[/vc_raw_js][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]I feel overjoyed to have worked within such a fantastic group and amongst other great teams during my second time partaking in the Marketing Me competition. Not only did I have great fun and contribute my strengths to something certainly worthwhile, but I think I speak for everyone who participated by saying that the conversation that was opened on unconscious bias is one that should and needs to continue.

Thank you once again to Victoria Metcalf, Chris Kenna, Vicki McGowan and Henry Tolley at Brand Advance, our Lancaster Alumni and all students who got themselves involved in this year’s competition. Until next year, when hopefully we can see each other in person…[/vc_column_text][/vc_column][/vc_row]

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‘Sideshow Bob’: A Natural Hair Story

[/vc_column_text][vc_column_text el_class=”article-byline, popmake-teddy-profile”]by Candice Mante[/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]An essay on the oppression black women face over the way our hair is kept.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Imagine this, right, you’re an 18-year-old girl who decided to transition from relaxed to natural hair. One day, you decide you’re finally comfortable introducing the world to your 100% natural hair after hiding it in protective hairstyles for so long.

So, you leave your fro out and go shopping in preparation for university. As you’re walking you notice a couple tracing the movements of your hair with their eyes and as you cross paths, the lady turns to her man and says, before bursting out laughing, “Look, Sideshow Bob.” For anyone wondering who that is, Sideshow Bob is a fictional clown, criminal, on the animated TV show ‘The Simpsons’ with ‘crazy’ hair.

I learned as I was growing up that natural hair was not something people celebrated much. Either you had relaxed or permed hair (straight hair) or protective hairstyles like braids and weaves. If you had natural hair, it was considered ‘untidy’ or ‘unacceptable,’ whereas having straight hair was considered acceptable and beautiful. For this reason, many black women tend to worry about how people will perceive them with their natural hair on show.

Hence why at times black women are less likely to leave their natural hair out. On Loose Women Judi White explained how she would always turn to wigs to cover up her natural hair as it was not considered ‘professional’ for the work environment. During an interview with the BBC on ‘Risk of discrimination against black employees’ an annonymous individual opened up about being told to ‘wear a weave at work’ more than once by her employer, as it was considered ‘unprofessional’ due to the nature of her consulting job.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7620″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_custom_heading text=”Image of women’s natural afro hair” font_container=”tag:h6|font_size:14px|text_align:left|color:%23707070″ use_theme_fonts=”yes” el_class=”image-caption”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]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[/vc_raw_js][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]An unreal amount of comments are made to black women because of their hair, be it in general life or in the workplace. An individual was asked when her hair would ‘go back to normal’ by her boss after styling it in cornrows. With all these comments, it gets to the point where it is much easier to have your hair in braids or weaves just to avoid comments being made. So, it is no surprise that black women turn to protective hairstyles as that is considered as professional, especially for job interviews.

According to ‘The Natural Hair Bias in Job Recruitment’ in Social Psychological and Personality Science “Black women with natural hairstyles were perceived to be less professional, less competent, and less likely to be recommended for a job interview than Black women with straightened hairstyles and White women with either curly or straight hairstyles”. For this reason, black women are more likely to face bias during their interview stages. 

It is not just at work that black women struggle with their natural hair – it is also in schools. Students as young as 14 are being sent home because of their natural hair. Back in 2020, 14-year-old Ruby Williams was sent home multiple times because her afro did not align with the school uniform rules. It even got to the point that for her year 11 yearbook, a photograph of her with straight hair from year 7 was used instead of a current image of her year 11 afro.

Seeing how schools are so against natural hair that they are willing to risk a student’s education for something out of her control is tragic. It’s not like we can do protective hairstyles all the time. They are expensive, time consuming and can sometimes damage our hair. If black women want to leave their hair out at work, in schools or in general they should be allowed to without the fear of being treated differently. It’s honestly so stressful and draining.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7622″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_custom_heading text=”Sideshow Bob from ‘The Simpsons’ // Courtesy of 20th Century Fox” font_container=”tag:h6|font_size:14px|text_align:left|color:%23707070″ use_theme_fonts=”yes” el_class=”image-caption”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]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[/vc_raw_js][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_column_text]Let’s not forget that when black women do put their hair in protective hairstyles, people automatically assume it is because we don’t have hair or because we are ashamed of our natural hair. No, sometimes we just like switching it up (the versatility is amazing, trust me), sometimes it’s easier to use protective hairstyles and sadly other times it’s because we need to (for work, interviews, etc). It’s like a cycle; we do our hair, people wonder if we have hair, we leave our hair out, get discriminated against or receive questions about whether that is truly our hair and back to protective hairstyles to avoid questions or discrimination and repeat. Not going to lie it’s a bit *sigh*, if you feel me. 

Black women should be able to wear their hair and be comfortable in it. We shouldn’t have to worry about what people will think about it, nor worry that we may lose our job because of it or if we will be sent home from school because of something we can’t control.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7612″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_custom_heading text=”Image of woman’s natural afro hair” font_container=”tag:h6|font_size:14px|text_align:left|color:%23707070″ use_theme_fonts=”yes” el_class=”image-caption”][divider line_type=”No Line” custom_height=”30″][vc_raw_js]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[/vc_raw_js][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]