Former One Direction star Harry Styles has kickstarted his next era with an instant 80’s sounding classic titled, ‘As It Was’
In just hours, the video has amassed over 11 million views on YouTube. And, it’s already certain that Harry Styles is destined for another timeless hit.
His millions of fans around the world went into meltdown as the first single from the highly anticipated third studio album, Harry’s House, was released on streaming platforms and YouTube. Fans have immediately dissected the lyrics, speculating that the track is referring to his supposed girlfriend, Olivia Wilde. In just minutes of the release, the American actress was trending on Twitter by gossiping fans.
But maybe the fans have a point? As the lyrics are quite suggestive: “Go home, get ahead, light-speed internet / I don’t wanna talk about the way that it was / Leave America, two kids follow her / I don’t wanna talk about who’s doin’ it first,” sings Harry.
But gossip aside, Harry Styles has kickstarted his new era in spectacular fashion. His previous albums, self-titled ‘Harry Styles’ and ‘Fine Line’ have had phenomenal success – partly due to the genius marketing strategy to position Harry as a sort of 21st century David Bowie.
Singles ‘Watermelon Sugar,’ ‘Fallin’ and ‘Sign of the Times’ have topped charts around the world and have raked in multiple awards, including Grammys. It’s clear that the 70’s sexual/gender fluid rockstar image is working.
In the video for ‘As It Was,’ Harry sticks to his vintage brief. Set in London’s stylish Barbican centre, the music video, directed by Tanu Muino, features sparkling leotards, bright nail polish and expressive dancing. Fans are delighted with Harry’s dedication to flirting with femininity.
Harry Styles has come a long way since his X Factor days. There is no doubt that his image and music have been manufactured in a certain way. But does it really matter? Harry is clearly invested in his image and has the talent to back it up. Whatever your view of talent show stars, Harry is starting to win the hearts and minds of his critics. And with this incredible 80’s synth bop, he’s on track to dominate the airwaves once more.