10 Beauty Influencers that are making waves in the industry

The beauty industry is killing it right now and the beauty influencer is at the heart of it.  Here’s a quick introduction to ten beauty influencers who are not only redefining beauty standards but also advocating for inclusivity, authenticity, and creativity in the industry. From creative makeup tutorials to cultural advocacy, each influencer brings a unique voice that resonates worldwide.

1. Nikkie de Jager (@nikkietutorials)

Nikkie de Jager, known globally as NikkieTutorials, continues to inspire her followers with her stunning makeup tutorials and dedication to LGBTQ+ advocacy. Known for her meticulous techniques and bold creativity, Nikkie also openly advocates for trans rights, empowering others to embrace their true selves. Her influence in the beauty industry goes beyond makeup; she’s a beacon for authenticity, encouraging her millions of followers to live confidently and unapologetically.

2. James Charles (@jamescharles)

With his infectious energy and creative approach, James Charles has become one of the most recognizable male beauty influencers. He’s known for his online challenges, colorful makeup looks, and collaborations with brands, helping to normalize makeup for men in mainstream beauty. His fearlessness in breaking beauty stereotypes has made him a role model for countless aspiring artists, proving that makeup is for everyone, regardless of gender.

 

3. Manny Gutierrez (@mannymua733)

Manny Gutierrez, also known as Manny MUA, brings warmth, humor, and high-quality content to his fans. Known for his charismatic personality and skillful artistry, Manny has collaborated with top beauty brands and shared countless makeup tips. He’s also one of the first male influencers to break into the industry at this level, using his platform to promote acceptance and joy in self-expression, creating a community where everyone feels welcome.

4. Alok Vaid-Menon (@alokvmenon)

Alok Vaid-Menon, a nonbinary influencer and artist, blends beauty with activism in a way that challenges traditional gender norms. Alok uses makeup as a form of self-expression and a powerful medium for discussing issues of gender, identity, and self-love. By embracing beauty’s artistic side, Alok encourages others to use makeup to celebrate uniqueness and defy stereotypes, showing the world that beauty transcends boundaries.

5. Mikayla Nogueira (@mikaylanogueira)

Mikayla Nogueira has won over millions on TikTok with her vibrant makeup looks and down-to-earth personality. Her detailed tutorials make complex beauty techniques feel accessible to everyone, and her openness about her journey resonates deeply with fans. Mikayla’s positive energy and approachable style inspire her followers to embrace their own beauty journeys with confidence and curiosity.

 

6. Meredith Duxbury (@meredithduxbury)

Meredith Duxbury’s distinctive heavy foundation technique has set her apart in the world of beauty influencers. Known for pushing the boundaries of conventional makeup application, she’s amassed a huge following that loves her unique, bold style. Meredith’s willingness to experiment and break the mold inspires others to express themselves creatively, reminding her audience that beauty is about self-expression and fun.

7. Daus Mendoza (@dausmendoza)

Daus Mendoza is a true artist, captivating his followers with dramatic and everyday makeup inspiration. His bold, flawless approach to makeup has attracted a loyal audience eager for his creative tutorials. Daus’s dedication to inclusivity and celebrating individuality has made him a refreshing voice in the beauty community, helping people feel beautiful and empowered in their own skin.

8. Golloria George (@golloria)

Golloria George is not just an influencer; she’s a powerful advocate for greater representation in beauty. Known for her critical insights on shade inclusivity, she frequently tests and critiques products for darker skin tones. Her “Darkest Shade” videos have become a call for change, inspiring brands to cater to a wider range of skin tones. Golloria’s mission is to make sure everyone feels seen and represented in the beauty industry, a mission that resonates deeply with her fans.

 

9. Nyma Tang (@nymatang)

Nyma Tang’s journey began with her groundbreaking “The Darkest Shade” series, where she highlights the need for inclusivity in beauty products. Through her honest and thoughtful reviews, Nyma has shone a spotlight on brands that cater to all skin tones, especially deeper shades. She is celebrated for her candid approach, which encourages the industry to make products accessible and inclusive for everyone.

10. Stephanie Valentine (@glamzilla)

Stephanie Valentine, known as Glamzilla, combines beauty expertise with a deep connection to her Filipino-Canadian heritage. She’s a strong advocate for Asian and Filipinx representation and consistently uses her platform to uplift other creators from underrepresented backgrounds. Glamzilla’s vibrant personality, passion for inclusivity, and dedication to sharing authentic content make her a beloved figure in the beauty community.

Each of these influencers has helped to shape a beauty landscape that is diverse, inclusive, and empowering. Through their unique voices and creative artistry, they remind us that beauty is as multifaceted as the people who celebrate it. Together, they are transforming an industry that’s not just about looks but about connection, representation, and inspiring confidence in others.