Beyond the Algorithm: Why the Future of TV Won’t Look Like Netflix

The Guardian recently asked what Netflix’s algorithm has done to our films, and the answer wasn’t pretty. Formulaic plots. Safe storytelling. A sense that the algorithm, not the audience, now calls the shots.

But as streaming giants focus on mass appeal, a new alternative is quietly building for 2026: IntuiTV.

Unlike Netflix, which personalises recommendations, IntuiTV personalises the channel itself. Every viewer gets their own 24/7 stream, shifting across genres and moods in real time. One day it could be art-house films, the next a full live sports takeover, all without the endless search-scroll-repeat.

The idea is simple: TV should feel alive again. It should surprise you, reflect you, and adapt to you, not serve the same formula to millions at once.

And while algorithms on existing platforms narrow creative risk, IntuiTV’s model opens doors for diverse voices and niche interests to thrive, because the platform doesn’t need everything to appeal to everyone at the same time.

When it goes live in 2026, IntuiTV won’t just compete with Netflix. It will offer something streaming has been missing for years: television that actually feels personal.