BRITISH SOUL-R&B SONGSTRESS GEO BADDOO RETURNS WITH POWERFUL AND CAPTIVATING NEW SINGLE ‘LOOK AT ME’
Following the success of her last offering ‘My Turn’, which was championed by COLORS, VIBE Magazine, ThisIsRnB, and Pinch of Sol, among others, British Soul-R&B artist GEO BADDOO returns with her confident new single ‘LOOK AT ME’. Arriving just in time for the summer, ‘Look At Me’ is a captivating blend of soulful lyricism and innovative production crafted alongside Germany-based producer Tytanium. Anchored by Geo’s raw, emotive vocals, and her fearless songwriting, the track is a declaration of self-acceptance and maintaining one’s true self in a world obsessed with keeping up appearances. It sees Geo beautifully capturing the tension between unapologetic authenticity and performative culture, pushing back against external pressures to maintain an image, while striving to stay true to oneself. With lyrics like “I don’t wanna hide anymore” and “I’d shine like a star if you let me,” Geo channels vulnerability into empowerment, turning self-doubt into self-assurance.
Written during a reflective period after a trip to Los Angeles, the song draws on Geo’s experiences navigating spaces where everyone seemed to be performing a version of themselves – whether online or offline. This sense of constant presentation and projection inspired the song’s central theme of self-rediscovery and grounding. Geo’s distinctive vocal phrasing and carefully layered harmonies bring the track to life, creating an immersive sonic experience where each note and word feels intentional. Reflecting on the creation of ‘Look At Me’ and the inspiration behind the song, Geo Baddoo shares, “The track has a warmth that feels like summer. At its core, it’s about keeping my integrity, being confident, and safe in my own hands in an environment that’s noisy with ego and distraction – like the internet, or a competitive industry. For me, ‘Look at Me’ captures the feeling of being in full bloom – open, grounded, and ready for whatever comes next. It’s a celebration of inner power and resilience”.
This sentiment is mirrored in the track’s sonic palette, where Geo’s smooth vocals are layered with delicate harmonies, creating a sound that feels both intimate and expansive. The lush production by Tytanium adds another layer of depth to the track, fusing soulful melodies with a crisp infectious musical backdrop. Known for his work with artists like Joeboy and Moelogo, Tytanium’s signature sound shines through, creating a sonic canvas that perfectly complements Geo’s introspective storytelling. The result is a track that seamlessly blends deep house, soul, R&B, and jazz, while maintaining an organic feel, evident in the way the beat dances around Geo’s vocals, creating a sense of fluidity and movement. With ‘Look At Me’, Geo Baddoo and Tytanium have crafted a standout record that is both deeply personal and universally relatable, celebrating the power of embracing one’s true self.
