Understanding Gen Z Trends: What Marketers Need to Know for 2025

As we look toward 2025, it is important to understand Gen Z. This generation, born between 1997 and 2012, has grown up with technology and social media. By 2025, they will make up 27% of the global workforce. This means they will have more economic power and influence on culture. To connect with Gen Z, marketers need to know their habits and preferences.

Social Media Usage

Social media is where Gen Z spends a lot of their time. Research shows that 73% of them spend more than three hours each day on social platforms. Their favorite apps are Instagram, TikTok, and YouTube. For example, 71% use Instagram daily, while 73% engage with TikTok. About 65% watch YouTube every day. Therefore, brands should focus their marketing efforts on these platforms. Short and entertaining content works best on TikTok and Instagram Stories. YouTube is great for detailed tutorials and reviews.

Favorite Creators

Gen Z is loyal to their favorite creators. They often follow these creators for fun and to learn new things. For instance, Charli D’Amelio, MrBeast, and Bretman Rock are very popular. Charli is known for her relatable content, while MrBeast mixes entertainment with giving back. Bretman Rock’s authentic style connects well with Gen Z values. So, brands should work with influencers who share these values. Genuine collaborations are essential because Gen Z can quickly spot inauthenticity.

Shopping Habits

When shopping, Gen Z looks for convenience and cares about values. They prefer online shopping and think about a brand’s social stance, especially on sustainability. Brands that truly support social causes attract Gen Z. For example, Patagonia is recognized for its commitment to the environment. Fenty Beauty is known for being inclusive, and Allbirds focuses on eco-friendly materials. Therefore, marketers should ensure that their actions match their messages to earn Gen Z’s trust.

Fashion Trends

Gen Z’s fashion choices also show their values of sustainability and individuality. Social media trends, especially from TikTok, influence their style. For instance, gender-neutral fashion is becoming more popular. Brands like Zara and H&M are launching gender-neutral collections. Platforms like Depop are making second-hand shopping trendy. Therefore, brands should embrace eco-friendly practices and offer customizable options to attract Gen Z.

Conclusion

In summary, understanding Gen Z is key for effective marketing in 2025. By engaging with them on social media, collaborating with relatable creators, and aligning with their values, brands can build strong connections with this influential generation. Adapting to these trends will help marketers succeed in reaching and resonating with Gen Z.