6 Genderless Skincare Brands to Watch Out for in 2021
The concept of gender-neutral marketing within the beauty industry has long existed. With the recent rise in skincare popularity, there is less gender-targeted cosmetic marketing. A moisturiser targeted at masculinity will help you “combat dryness,” whereas a moisturiser targeted at femininity (with the same active ingredients) will “comfort” your skin.
The fact is, we all have skin and we all need to care for it. New and innovative brands in the cosmetic space have positioned themselves towards a skin-having audience, who just need products that work. Here are some new, genderless skincare brands to watch out for in 2021.
Recently launched on the educational skincare platform and retailer SkinLibrary, Be Plain is a Korean eco-friendly, genderless brand with a simplistic approach to skincare, without costing the earth. Their best-selling Cicaful Ampoule hydrates and calms irritation and costs less than £20. The Hyaluronic Aqua Gel is a lightweight formula, leaving your skin hydrated for hours. It is perfect for use in the morning or prior to makeup.
Despite 456 Skin only releasing in Q4 2020, the hype around the new brand has been noticeable, featuring in the likes of Vogue and Glamour. So what’s the USP? 456 cater to a genderless audience of melanin-rich skin types which, according to the research, have differing dermatological principles. Not only are they a genderless brand, they provide a wealth of information on how to care for specific skin types. The acclaimed 3-Step Glow kit includes a cleansing oil, an exfoliant mask and a facial treatment and is tailored to different skin phototypes.
2020 marked the year of celebrity skincare; including Fenty Skin, Alicia Keys’ line and Pharell Williams’ Humanrace. The 3-Step Facial includes a powder cleanser, an exfoliant and a moisturising cream. A key ingredient to the line includes the snow mushroom (an effective humectant/moisture preserver). As the name would suggest, Pharrell’s target audience really is everyone. The aim is to cultivate a universal habit of self-care while being environmentally conscious. Although the set keeps selling out quickly, this line will no doubt be a trendsetter for new and existing high-street brands.
With nature at the very forefront of náu’s ethos, the genderless brand aims to create natural skincare solutions, based on specific concerns. Instead of a one-size-fits-all, they encourage shoppers to browse by skin concern or key ingredient to find the best-suited products. Their Soothing Toner powered by Panthenol is hydrating and contains high levels of antioxidants. This helps to protect the surface of the skin from free-radicals and environmental damage (such as UV and pollution.)
With a focus on hormonal skin, adult acne and general skin congestion, Frank’s Remedies is a gender-inclusive range for every skin concern. Each product is packaged with a focus on retaining the product’s potency and recyclable materials. The Ready Steady Clear starter kit contains their newest “Miracles” face wash, an antioxidant gel and a clearing cream. At £59 for the whole set, it’s a great starting point for those new to skincare.
The Glowcery is a newly-launched, plant-based skincare brand that caters to everyone. The gender-free products have gained recent popularity due to their superfood formulations. Their best-seller is the Clean Greens Superfood Serum Facial Oil, which brightens and nourishes dull skin. They even provide a free ‘self-isolation glow up’ routine which aims to put a positive focus onto the challenging period of lockdowns.